Our Story - Freyja Foundation

Our Story

We believe that people protect what they love, & to combat the climate crisis, people must have a deep and meaningful connection to the outdoors.

When it comes to the extinction and climate crisis, you have two choices:
Do nothing or do something.
Freyja Foundation is how we are doing something.

The Freyja Foundation

A Siblings story

The Freyja Foundation is two siblings’ endeavor to help spark a behavioral shift in how humans interact with the outdoors, and to ultimately save it.

After their father passed away, Carl and Anne individually sought out the outdoors as a means to heal their loss. While on their separate journeys, they both experienced the same transformational power of the outdoors: a connection to something bigger and greater than themselves. Finding that what makes one human, derives from the fundamental principle that we all came from the wild and are forever a part of it, and connected to it.

From there, Anne and Carl both changed the way they saw the world, how they live in it, how they work for it and how they play in it. Their higher power is the outdoors and they believe if we do not protect it, then not only will it be doomed, but so will we.

“I go to nature to be soothed, healed and have my senses put in order.”
John Burroughs, American Naturalist

OUR TEAM

We are bold, passionate, and dynamic. We have a unique approach to conservation. We have stepped into the 21st century and modernised how conservation philanthropy and impact investing can be done to move the needle.

ANNE DEANE

PRESIDENT

OUR TEAM

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Brady Robinson

Director of Philanthropy

Marina Martínez de Hoz

Director of Communications + Policy

Frances Burton

Communications Specialist

MEREDITH WALL

IMPACT INVESTMENT STRATEGIST

MARIANO NOSTRO

PATAGONIA PARK TRAIL + INFRASTRUCTURE PROJECT MANAGER

Rocío Narravo

Patagonia Park Community + Youth Outdoor Program Manager

JEDEDIAH TALBOT

Trail Building Design Consultant

WILLIE BITTNER

Trail Building Design Consultant

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