Our Story - Freyja Foundation

Our Story

We believe that people protect what they love, and to combat the climate crisis, people must have a deep and meaningful connection to the outdoors.

When it comes to the extinction and climate crisis, you have two choices:
Do nothing or do something.
Freyja Foundation is how we are doing something.

The Freyja Foundation

A Siblings story

The Freyja Foundation is two siblings’ endeavor to help spark a behavioral shift in how humans interact with the outdoors, and to ultimately save it.

After their father passed away, Carl and Anne individually sought out the outdoors as a means to heal their loss. While on their separate journeys, they both experienced the same transformational power of the outdoors: a connection to something bigger and greater than themselves. Finding that what makes one human, derives from the fundamental principle that we all came from the wild and are forever a part of it, and connected to it.

From there, Anne and Carl both changed the way they saw the world, how they live in it, how they work for it and how they play in it. Their higher power is the outdoors and they believe if we do not protect it, then not only will it be doomed, but so will we.

I go to nature to be soothed, healed and have my senses put in order.
John Burroughs, American Naturalist

OUR TEAM

We are bold, passionate, and dynamic. We have a unique approach to conservation. We have stepped into the 21st century and modernised how conservation philanthropy and impact investing can be done to move the needle.

ANNE DEANE

PRESIDENT

01
08

Brady Robinson

Director of Philanthropy

Marina Martínez de Hoz

Director of Communications + Policy

Frances Burton

Communications Specialist

MEREDITH WALL

IMPACT INVESTMENT STRATEGIST

MARIANO NOSTRO

PATAGONIA PARK TRAIL + INFRASTRUCTURE PROJECT MANAGER

Rocío Narravo

Patagonia Park Community + Youth Outdoor Program Manager

JEDEDIAH TALBOT

Trail Building Design Consultant

WILLIE BITTNER

Trail Building Design Consultant

OUR VALUES

Our values reflect a foundation started by a brother and sister who love the outdoors, and the lens through which they approach life.

VAL

UES

Wisdom of Nature
We believe that all living and non-living beings, human and non-human, hold equal and intrinsic value. We work towards placing additional emphasis on protecting and creating sustainable systems for the wild natural earth elements. We draw on the philosophy of Deep Ecology to ground our ethos.
Build New Models
The status-quo is not working, and it will not be enough to meet the environmental challenges we are facing. We continuously innovate to develop new ways of doing things.
Strive for Beauty
This is more than protecting nature’s greatness; this is about our psyche and working towards approaching the world with openness, compassion, love, and being fully alive.
Create Additionality
No matter the project or investment, we leverage our resources and skills to amplify. We do not stand on the sidelines; we like to roll our sleeves up and get involved. Our favorite question is, how do we want to show up? Then, we try our best to do it.
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