Our Theory of Change
OUR MISSION + IMPACT STATEMENT
The Freyja Foundation is a private, charitable foundation dedicated to supporting innovative, scalable, and lasting conservation solutions that protect our planet’s wild places and combat the climate crisis.
The foundation achieves its mission through grant making, impact investing, project management, and inspiring the next generation of conservationists.
We’re taking action on the most pressing environmental issues because we are in a climate crisis.
We believe in scalable and innovative solutions that leverage philanthropic and investment capital + use public policy as a tool to help achieve our goals.
We support nature–based solutions as our number one mechanism to sequester more carbon and protect threatened biodiverse carbon sinks.
OUR THEORY OF CHANGE
Freyja’s focus and approach:
Permanently protect threatened and degraded eco-corridors
Support scalable rewilding and restoration projects
Empower local communities’ connection to their wild places
Utilize creative financial structures and investments to leverage conservation at scale
Inspire and move more investable and philanthropic capital into conservation strategies
The more clearly we can focus our attention on the wonders and realities of the universe about us, the less taste we shall have for its destruction.
Our values reflect a foundation started by a brother and sister who love the outdoors, and the lens through which they approach life.
Wisdom of Nature
We believe that all living and non-living beings, human and non-human, hold equal and intrinsic value. We work towards placing additional emphasis on protecting and creating sustainable systems for the wild natural earth elements. We draw on the philosophy of Deep Ecology to ground our ethos.
Build New Models
The status-quo is not working and they will not be enough to meet the environmental challenges we are facing. We continuously play and innovate to develop new ways to do things.
Strive for Beauty
This is more than protecting nature’s greatness, this is about our psyche and working towards approaching the world with openness, compassion, love and being fully alive.
No matter the project or investment, we leverage our resources and skills to amplify. We do not stand on the sidelines, we like to roll our sleeves up and get involved. Our favorite question is, how do we want to show up? Then we try our best to do it.
Human related activities have caused the planet’s average surface temperature to rise about 1.1 c since the late 19th century. Most of this warming has occurred in the past 35 years.