Theory of Change - Freyja Foundation

Our Theory of Change


The Freyja Foundation is a private, charitable foundation dedicated to supporting innovative, scalable, and lasting conservation solutions that protect our planet’s wild places and combat the climate crisis. 

The foundation achieves its mission through grant making, impact investing, project management, and inspiring the next generation of conservationists.


We’re taking action on the most pressing environmental issues because we are in a climate crisis. 


We believe in scalable and innovative solutions that leverage philanthropic and investment capital + use public policy as a tool to help achieve our goals. 


We support naturebased solutions as our number one mechanism to sequester more carbon and protect threatened biodiverse carbon sinks.




  1. Permanently protect threatened and degraded eco-corridors

  2. Support scalable rewilding and restoration projects

  3. Empower local communities’ connection to their wild places

  4. Utilize creative financial structures and investments to leverage conservation at scale

  5. Inspire and move more investable and philanthropic capital into conservation strategies

OUR Values

Our values reflect a foundation started by a brother and sister who love the outdoors, and the lens through which they approach life.



Wisdom of Nature
We believe that all living and non-living beings, human and non-human, hold equal and intrinsic value. We work towards placing additional emphasis on protecting and creating sustainable systems for the wild natural earth elements. We draw on the philosophy of Deep Ecology to ground our ethos.
Build New Models
The status-quo is not working and they will not be enough to meet the environmental challenges we are facing. We continuously play and innovate to develop new ways to do things.
Strive for Beauty
This is more than protecting nature’s greatness, this is about our psyche and working towards approaching the world with openness, compassion, love and being fully alive.
Create Additionality
No matter the project or investment, we leverage our resources and skills to amplify. We do not stand on the sidelines, we like to roll our sleeves up and get involved. Our favorite question is, how do we want to show up? Then we try our best to do it.
Human related activities have caused the planet’s average surface temperature to rise about 1.1 c since the late 19th century. Most of this warming has occurred in the past 35 years. 

We are proud to support the UNITED NATIONS Sustainable Development Goals


Take urgent action to combat climate change and its impact


Sustain and sustainably use the ocean, seas and marine resources for sustainable development


Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forest, combat desertification and halt and reserve land degradation, and halt biodiversity loss

Goal 17

Strengthen the means of implementation and revitalize the global partnership for sustainable development.
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